Navigation and Content

Brand partnerships

As one of the world's leading logistics companies, DHL stands for speed, reliability and quality, attributes that benefit well-known companies and organizers of global events. DHL offers its partners, including leading brands from the world of sports, fashion/art/culture and motorsports, solutions that meet a wide range of logistics requirements arising from first-class events around the globe. We take pride in helping our partners, their suppliers, teams and athletes to deliver at major events. All the while, DHL is targeting fans all over the world with premier global partnerships and is increasing its visibility and raising its profile as the world's leading logistics service provider.

SPORTS

ESL FaceIT Group

Embracing the future of entertainment

EFG is the world's largest Esports organizer. It hosts some of the biggest and most prestigious tournaments, attracting tens of thousands of fans to sold-out arenas and millions more via social media. With a livestream audience of over half a billion fans yearly, it has rapidly joined the ranks of the world's most-watched events, ever.

DHL has been EFG's official logistics partner since 2018 - a partnership that allows us to further expand our presence in Esports and appeal to this new generation of fans, over 75% of whom are between 16 and 29 years old. Our partnership focuses on the games Dota 2, CS2 and mobile games. In addition to emotionalizing our brand and promoting digital transformation at DHL, we have also placed an employer branding focus on this topic to reach new potential DHL employees.

As logistics partner, we transport hundreds of tons of staging, gaming chairs and over 3,500m2 of screens each season to venues all over the world. And we find creative ways to enhance the fan experience along the way. In addition to fun demonstrations of cutting-edge logistics technologies such as EffiBOT, our hands-free logistical support assistant, we've created innovative games like our virtual reality "DHL Box Stacker Pro" and mobile game "EffiBOT Dash". At live events, or from home via mobile app or social media, Esports fans can compete for prizes while interacting with the DHL brand and our logistics solutions. Our Ultimate 10 event lets fans around the world apply to join a team of famous CS2 players to compete against a rival team. In the Dota 2 world, we're partnering with an influencer to showcase DHL's innovations and why it's a great place to work. For us, this emotional connection with Esports fans is the perfect way to connect with a huge audience of digital natives with an affinity for e-commerce.

Rugby

Delivering rugby to the world

DHL and the game of rugby share a dedication to teamwork and speed, to the values of respect and results - and right first time. That's why we've proudly supported the sport for decades and the DHL brand has become synonymous with rugby throughout the world.

The annual European Professional Club Rugby (EPCR) Champions and Challenge cups boast the world's best game play of 15s rugby, featuring the top club rugby teams across France, Ireland, The United Kingdom, Italy and South Africa. With 42 teams playing from December to May, the EPCR season poses world-class logistics challenges - and relies on DHL as Official Logistics Partner to deliver with the kind of speed, skill and good hands that amaze on the pitch.

DHL's involvement in these top-flight events builds on decades of supporting rugby through partnerships at a club and country level across the globe. The British & Irish Lions, European Professional Club Rugby, New Zealand Super Rugby, Harlequins in England, Munster in Ireland and the DHL Stormers in South Africa are just a handful of the many partners carrying DHL colors as we DELIVER RUGBY TO THE WORLD. We're in the game because we love the game!

Manchester United

Logistics for the love of football

When it comes to global brand recognition, it's hard to top Manchester United. Established in 1878, the world-famous football club has won more than 50 major titles and boasts a fan base of some 1.1 billion - more than any other club in the world.

As Official Logistics Partner, DHL is proud to bring its decades of experience to support Manchester United's logistics needs - from everyday courier service, to shipping tour equipment, to merchandise distribution for the Manchester United Megastore. At the same time, DHL leverages the club's popularity for its own marketing activities globally, particularly in the Americas, Middle East and Asia, where the club's following is very strong.

Our A World United campaign brings Manchester United fans together virtually around the globe. Launched in 2020 as the world went into lockdown, World United continues to deliver great moments and memories to fans around the world. As part of DHL's virtual Theatre of Dreams, fans, customers and employees across the globe have the chance to meet players, watch a first team training session or win a once in a lifetime experience at Old Trafford.

At DHL, we are enormously proud of our relationship with Manchester United. Why? Because it brings together two well-known and well-established global brands, because it's a successful partnership, and because we just love being part of world-class football.

German Bobsleigh, Luge and Skeleton Federation (BSD)

World-leading logistics for the world's top sliders

What do you call elite athletes in high-tech sleds barreling down icy tracks at speeds up to 150 km/h, withstanding 5 Gs of force as they steer the perfect line through breakneck turns? You might call it bobsled or skeleton; we like to call it the "Formula 1 of winter" - either way, it combines raw power, speed and finesse like no other sport on ice.

As the world leader in logistics, DHL is proud to partner with Germany's Bobsleigh, Luge and Skeleton Federation (BSD), the world #1 in bobsled. Nobody dominates the ice tunnel like Team Germany, which performs better than any other team in the world cups.

As exclusive Logistics Partner, DHL manages the transport of all BSD equipment to races across Europe, Asia and North America as sustainably as possible. With decades of experience in Formula 1 racing and other world-class sporting events, we pride ourselves on delivering the kind of speed and precision handling it takes to safely transport state-of-the-art equipment around the globe on very tight schedules.

As Premium Partner to the BSD, our red and yellow DHL logo also adorns the sleds and suits of its men's and women's teams. We are thrilled to continue our longstanding partnership with the BSD through to the 2026 Winter Olympics - and can't wait to help "push" Germany's wintertime speed demons to new records. We also love our fan-engagement campaigns during the season, including a very popular fan quiz with the chance to win a prize that money can't buy: an unforgettable ride in a bobsled with one of the pros.

FASHION, ART, CULTURE

Fashion

Red and Yellow will never go out of fashion

For an edge in today's fashion industry, you need creative flair, bold designs, and a feel for the spirit of the times. You also need to be fast, efficient and extremely well-organized behind the scenes ... and that's where DHL comes in.

DHL is the fashion and retail industry's leading global logistics partner. For decades, we have pioneered solutions to meet the needs of designers, retailers and some of the world's most glamorous fashion events - and made it our mission to give these businesses an edge behind the scenes.

Our speedy international transport has been critical to countless startups, shows and openings over the years. But we're also there at every stage of the fashion retail journey: streamlining supply chains, reducing inventory needs and lead times, sourcing materials, advising on local customs regulations and taxation, even handling quality control in the production process. On top of all that, our worldwide presence provides businesses with access to new markets around the globe.

At DHL we love fashion, which is why we're engaged in the industry beyond logistics - as a promoter of talented young designers and champion of sustainability in fashion. We made "Positive Fashion" the rallying cry of our fashion-industry partnerships to highlight the importance of sustainability in the fast-moving fashion industry.

Coldplay's 'Music Of The Spheres' World Tour

Working together for a more sustainable World Tour

When Coldplay set out to make their Music Of The Spheres World Tour as low-carbon as possible, they needed a partner with expertise in sustainable logistics solutions, so they chose DHL. We are proud to be joining Coldplay on the road as their Official Logistics Partner, helping the band achieve its goal to cut carbon emissions by more than 50% - and bringing you a tour that's both green... and Yellow.

With our expertise in sustainable logistics solutions, we offer Coldplay a multi-faceted approach to minimizing the tour's CO2 emissions. Whether it's using Sustainable Aviation Fuel, reducing freight emissions with advanced biofuels, or deploying a fleet of electric vehicles and trucks powered by organic waste, our GoGreen Plus Service provides the band with innovative solutions to help minimize the environmental impacts of touring.

Universal Music Group

Delivering new music and new artists to the world

The power of music to bring people together from different cultures and backgrounds is unrivalled. With the need to connect more important than ever, DHL FAST-TRACK helps accelerate the rise of aspiring musical talent and bring fans closer to each other and the artists they love.

DHL FAST-TRACK is our music program created in collaboration with Universal Music Group (UMG), the world's leading music-based entertainment company. Our goal is to shine the spotlight on exceptional artists and fast-track their rise to global stardom by leveraging both companies' local and global expertise. As official partner to one of the world's most iconic recording studios, Abbey Road Studios in London, DHL will provide time-critical logistics for artists and labels, ensuring their vinyl lacquers reach factories in record time. In addition, DHL will help UMG's hottest emerging artists accelerate their local-to-global journey by bringing their distinctive sound to new audiences across the globe with unforgettable music moments.

Gewandhausorchester

World-class music, simply delivered

The Gewandhausorchester (Leipzig, Germany) is among the world's oldest and most prestigious orchestras. How many ensembles can say they've premiered works by Mozart, Brahms, Schumann, Mendelssohn, Schubert and Wagner? It is also the world's largest traveling orchestra. Some 185 Gewandhausorchester musicians spend a third of their year performing at concert halls around the globe. DHL is with them every step of the way, keeping the storied ensemble on tempo throughout its impressive touring schedule.

As Official Logistics Partner of the Gewandhausorchester since 2009, we ensure secure and on-time transport of 6 tons vital equipment to each concert venue, including customs clearance formalities and temperature-controlled transport of priceless musical instruments. Beyond logistics, we collaborate with the Gewandhausorchester on our special "Meet the Artist" events to bring insight and inspiration to young musicians around the world.

It's no accident that DHL and the Gewandhausorchester have joined forces. Leipzig is not only the orchestra's home base, but also the site of DHL's major European hub. And both are committed to the same hard work and precision behind the scenes that makes their performance - and customer experience - seem effortless.

MOTORSPORTS

ABB FIA Formula E

Partners in performance, innovation and sustainability

When it launched in 2014, Formula E was a motorsport startup; today it attracts millions of fans around the world  - and a whole new audience to motorsports. Why? Because it brings the heart-pounding excitement of racing to the downtown streets of some of the world's most iconic cities; because its fully electric cars hit top speeds of 322 km/h, quietly and emissions-free; and because it's a hotbed for e-mobility innovation. Thrilling millions of fans, no other motorsport series currently has as many car manufacturers actively involved as Formula E.

As Official Founding and Logistics Partner, DHL handles the logistics requirements of Formula E organizers and teams, transporting approximately 400 tons of freight per race - including all race cars, batteries and charging units, media and broadcasting equipment - to urban venues around the world. From the start, DHL instinctively understood Formula E's vision to raise public awareness on e-mobility and lead the transition towards smart cities and low-carbon lifestyles. As Logistics Partner, we help Formula E push the boundaries of sustainability with a tailored, multi-modal transport approach that maximizes efficiency and further reduces its carbon footprint.

But our partnership goes beyond moving goods from one place to another. We are proud to be a driving force behind Formula E's mission to inspire and engage a global audience in sustainable mobility. Through our collaboration with Formula E, we aim to educate fans and share the excitement of electric racing with enthusiasts worldwide. Our global campaigns uncover thrilling backstage stories from the world of electric motorsport, highlight the advancements driving positive change in our society, and even explore what motivates us collectively to make a positive impact on the world. Join us as we accelerate towards a more sustainable future, one electrifying race at a time.

Formula 1®

Enabling the Greatest Racing Spectacle on the Planet

Since its inaugural race in 1950, Formula 1® has exhilarated fans across the globe with the sights and sounds of the world's best drivers carving up the track at record-breaking speeds. And just like out on the track, the behind-the-scenes action at a Grand Prix is all about speed, precision, and state-of-the art technology.

As Official Logistics Partner since 2004, DHL is proud to be the longest-standing global partner of Formula 1®. Our team of motorsports logistics specialists work closely with Formula 1® Management and the teams to ensure seamless logistical support for races and official test runs. We own the "race between the races", delivering up to 1,400 metric tons of high-value freight to each race, including race cars, car parts, tires, fuel, as well as broadcast and hospitality equipment to all F1 venues around the world. And we do thisas sustainably as possible. With our extensive experience in green logistics, we are always seeking new ways to reduce Formula 1®'s carbon footprint and overall environmental impact.

Our partnership with Formula 1® extends beyond logistics. Formula 1® is one of the biggest entertainment platforms in the world and as global partner, DHL offers opportunities for fans to live unforgettable moments, both on and off the track.

The Commentator's Challenge never fails to unite fans all over the world, offering them the unique opportunity to try their hand in the Commentator's Box. Two of the most coveted prizes in Formula 1® are awarded by DHL. At the end of each season, the driver with the most fastest laps in one season is presented with the DHL Fastest Lap Award, while the DHL Fastest Pit Stop Award goes to the team that most consistently achieves the fastest pit stops over the course of the Championship. For the latter, fans engage in an annual trophy design competition.

From physically delivering the series to engaging with fans both virtually and in real life, DHL is proud to make this thrilling, cutting-edge sport more accessible to all.

FIA World Endurance Championship

Logistics that goes the distance

What do you get when you cross Grand Prix racing with the Ironman Triathlon? The World Endurance Championship (WEC): races of between six and 24 hours, non-stop death-defying speeds, superhuman stamina and performance, and the world's best endurance drivers in the world's fastest cars on some of the most iconic tracks - from Fuji to Spa, from Sao Paulo to Le Mans.

From the start, WEC organizers knew they needed a logistics partner that could go the distance; they turned to DHL and never looked back. As exclusive FIA WEC Official Logistics Partner since 2012, DHL brings not only decades of motorsports logistics experience to the table, but also its own passion for speed, precision and efficiency.

For each of WEC's seven races across the globe, our dedicated team of motorsports logistics pros work closely with race teams to ensure the safe, on-time delivery of 400 tons of racing cars (38), tires (4,000) and biofuel (30,000 liters). This includes expert support with customs clearance, load plans and packing materials, and a multi-modal mix of air, road and ocean freight to ensure maximum transport efficiency. Bio-fuel powered ocean freight is used whenever possible for more sustainable delivery. And when teams need last minute express deliveries to the track, we handle that too. Whatever it takes, we love to make motorsports happen - and love being part of it!

As of the WEC's eleventh season in 2023, fans can compete in our WEC quiz for a chance to win some stunning prizes. The quiz focuses on the new, more sustainable Hypercar category and its similarity to the DHL vehicles - the perfect opportunity to engage with fans and inform them about our work at DHL.

MotoGP™

The thrill of motorsports logistics

The sight of a MotoGP bike accelerating from 0 to 200 km/h in just 4.8 seconds (a F1 car needs 5.2), then leaning into a fast curve as the driver's knee and elbow graze the tarmac might be the most mind-boggling thrill in motorsports. At DHL, we love it most because of the pure excitement of back-to-back race weekends and the challenge of moving every piece of equipment from one race circuit to the next within just 36 hours.

As Official Logistics Partner since 2015, DHL is proud to manage the logistics for MotoGPTM, Moto2TM, Moto3TM and MotoE. Working closely with Dorna Sports and the various teams and suppliers, our motorsport logistics pros ensure that 360 tons of critical equipment and supplies arrive intact and on time for each race of the championship across five continents. This includes temperature-controlled transport of finely tuned bikes, meticulous packing and handling of fragile parts, and customs clearance support to make sure there are no delays along the way.

Back-to-back race weekends are the perfect test of speed and precision. Sure, we can draw on 35+ years of motorsports logistics experience, but we also spend nearly 365 days of the year planning MotoGP logistics behind the scenes. It's the race before the race — and we love every minute of it.